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Online Degree

E- Commerce

By Dr. Akshat Aditya Rao   |   The NorthCap University
Let me take this opportunity to introduce you to the course E-commerce. The course covers the fundamental concepts and practices involved in conducting business online. Key topics covered in  this course include evolution of e-commerce, the different types of e-commerce, and the benefits and challenges of conducting business online, various types of e-commerce business models, including B2B, B2C, C2C, and marketplace models. Technology enablers of e-commerce as internet , web 2.0, social media to name a few. The course covers the different types of payment systems used in e-commerce, including credit cards, e-wallets, digital currencies along with various strategies used to promote e-commerce businesses, including search engine optimization (SEO), social media marketing, and email marketing. Overall, the course will equip you with the basic skills and knowledge necessary to successfully operate an online business, including marketing, sales, customer service, and logistics.

REGISTRATION LINK FOR THIS COURSE

SUMMARY

Course Status : Upcoming
Course Type : Core
Duration : 12 weeks
Start Date : 12 Mar 2025
End Date :
Exam Date :
Enrollment Ends : 15 Apr 2025
Category :
Level : Undergraduate

COURSE LAYOUT

Unit 1: Overview of Electronic Commerce
1.1 E-commerce concept
1.2 Types of E-commerce
1.3 Growth of E-commerce
1.4 Recent trends in E-commerce
1.5 Advantages and Disadvantages of E-commerce

Unit 2: E-Commerce Market
2.1 E-commerce business models and Classification of business webs
2.2 B2C and B2B business models
2.3 Online Consumer Behavior
2.4 Online Marketing Tools
2.5 E-commerce in India

Unit 3: E-commerce Technology
3.1 Key Technology Concepts
3.2 Enablers of E-commerce
3.3 Digital signature
3.4 Components of distribution system
3.5 Collaborative Commerce

Unit 4: Electronic payment systems and E-CRM
4.1 E-commerce security environment
4.2 Security threat in e-commerce environment
4.3 Encryption
4.4 Credit cards and E-wallets
4.5 E-CRM



Assessment Type                           

Weightage 

Continuous Assessment 

30%

Final Exam 

70%


Certificate Eligibility:

To successfully complete the course and obtain a certificate, participants must achieve a minimum score of 40%, which includes both assessment and the final examination.

Upon completion, the earned credits will be transferred to the Academic bank of credit


BOOKS AND REFERENCES



1. Laudon, Traver: ”E-commerce:business,technology,society”, Pearson
2. Kalakota, Whinston:"Electronic Commerce: A Managers Guide", Pearson
3. Meier, Stormer: "eBusiness & eCommerce: Managing the Digital Value Chain", Springer.
4. Turban, King, Lee, Liang: "Electronic Commerce: A Managerial and Social Networks

Additional Resources
Introduction to E-Commerce (multiscreensite.com)
The Ecommerce Mindset: How Successful Store Owners Think (oberlo.com)
https://www.ibef.org/industry/ecommerce-presentation
https://www.cnbctv18.com/views/view--the-rising-face-of-indias-e-commerce-industry-and-retail-trends-to-watch-for-in-2023-15655781.htm


INSTRUCTOR BIO

Dr. Akshat Aditya Rao is an Associate Professor of Marketing with over 15 years of experience in corporate and academia. An Instrumentation engineer with MBA in Marketing from Malaviya National Institute of Technology, Jaipur he started his career with Godrej and worked with organizations as HCL and Gravita India Limited specializing in the area of Business Development before moving to academia to follow his passion for teaching. He carries a vast experience across diverse industries, including IT,electronics, appliances, telecom, metals and automobiles. A PhD in Management from Faculty of Management Studies, University of Rajasthan , Jaipur , he is also UGC-NET qualified in the field of Management. His research interests are retail,social media, consumer behaviour and strategy. He has presented his research in various international/national conferences and has published research articles in various journals of repute.

COURSE CERTIFICATE

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