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Online Degree

Business Communication-I

By Dr. Chetna Karnani   |   The NorthCap University

Studying communication skills or business communication teaches students various skills that are essential for their professional and personal growth. It teaches them how to effectively communicate ideas, thoughts, and messages in a clear, concise, and persuasive manner. Students learn how to adapt their communication style to different situations and audiences, including clients, colleagues, and managers. Furthermore, it helps students develop critical thinking and problem-solving skills, as they learn to analyze complex information and develop solutions to problems. This study material contains four units. Each unit has five main topics and certain subtopics. Every unit has a self-assessment consisting of five to ten multiple choice questions towards the end. Further, there are two assignments and four assessments for each unit, which a student must submit on the stipulated date as a part of continuous assessment. Moreover, to provide additional clarity, there are 20 powerpoint presentations and 20 videos on learning management systems that are provided to aid the seamless learning for students. Unit 1, titled Concept of Communication, will lay emphasis on the foundation of the course, and familiarize students with the concept of communication, its importance and relevance, and how any communication can be interrupted and result in ineffective communication. It will provide a comprehensive understanding of communication, where students shall understand communication and its usage in creating as well as sustaining relationships in an organizational setting. Unit 2, titled Grammar and Usage, students will learn about the definition, usage and implementation of these linguistic elements of Articles, Prepositions and Subject-verb agreement to supplement the enrichment of their vocabulary in the preceding unit. In unit 3, titled Organizational Skills - Written, students will learn various key aspects of effective business writing. Students will develop skills in organizing their written communication, including understanding the appropriate use of tone, language, and formatting, to effectively convey their message in a clear and concise manner. In Unit-4, titled Organizational Skills - Verbal, students will develop interview skills, including understanding the definition and guidelines for interviews, and learning about different types of interviews. This shall equip them with essential verbal communication skills for various business scenarios
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SUMMARY

Course Status : Upcoming
Course Type : Core
Duration :
Start Date : 12 Mar 2025
End Date : 15 Apr 2025
Exam Date :
Category :
Level : Undergraduate

COURSE LAYOUT

Unit 1: Concept of Communication


1. Introduction to Communication: Definition and Concept 

2.  Types of Communication– Verbal and Non-verbal Communication

3. Formal and Informal Communication

4. The Communication Model

Unit 2: Grammar and Usage


1. Principles of Article Writing

2. Objectives of Article Writing 3. Prepositions

4. Reading Skills and Comprehension

5. Significance of Developing Reading Skills

6. Analytical Essay and Precis Writing


Unit 3: Organizational Skills– Written


1. Memorandums

2.  Email Writing

3. Business Letters

4. Powerpoint Presentations


Unit 4: Organizational Skills– Verbal


1. Group Discussions– Concept and Guidelines

2. Group Discussions– Types

3. Business Meetings– Concept and Types

4.  Advantages and Disadvantages of Meetings; Minutes of a Meeting 

5. Interview Skills–Definition and guidelines

6. Interview skills– Types Assessment Policy:

Assessment Type

Weightage

Continuous Assessment

30%

Final Exam

70%


Certificate Eligbility:

To successfully complete the course and obtain a certificate, participants must achieve a minimum score of 40%, which includes both continuous assessment and the final examination.
Upon completion, the earned credits will be transferred to the Academic Bank of Credits.

BOOKS AND REFERENCES

Suggested Readings:

  1. Sharma, R. C., & Mohan, K. (2017). Business Correspondence and Report Writing. New Delhi: Tata Mc. Graw Hill Publishing Company Ltd.

  2. Banerjee, K. M. (2009). Developing Communication Skills (2nd ed.). Macmillan.

  3. Sharma, S., & Mishra, B. (2009). Communication Skills for Engineers and Scientists. Pearson Education.

Additional Weblinks: A. Youtube Links:

  1. https://youtu.be/hiOO8L031PY

  2. https://youtu.be/JIKU_WT0Bls

  3. https://youtu.be/QSLIttMmaLk


B. Additional Readings:

  1. https://socialsci.libretexts.org/Bookshelves/Communication/Introduction_to_Communication/Introduction_to_Communication_(Paynton_and_Hahn)

  2. https://mcom320.net/pdf/fulltextbook.pdf

  3. https://link.springer.com/chapter/10.1007/978-1-4039-3893-0_2


C. Research Papers:

  1. https://www.researchgate.net/publication/353305375_Communication_Skills_in_Practice

  2. http://ijrar.com/upload_issue/ijrar_issue_140.pdf

  3. https://www.iosrjournals.org/iosr-jhss/papers/Vol20-issue12/Version-2/F0201223639.pdf


INSTRUCTOR BIO

COURSE CERTIFICATE

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