| Course Status : | Completed |
| Course Type : | Core |
| Duration : | 8 weeks |
| Start Date : | |
| End Date : | |
| Exam Date : | |
| Category : | |
| Level : | Postgraduate |
1.2 Dimensions and Levels of
Strategy
1.3 Standard Components of A
Strategic Management Model
1.4 Benefits and Risks of Strategic
Management
Unit 2
2.1 Porter’s Five Forces Model
2.2 Value Chain Analysis
2.3 Motives for Diversification,
Types of Diversification
Unit 3
3.1 Corporate Social Responsibility
and Business Ethics In Strategy Formulation
3.2 Ethics in Business Decisions
3.3 Differential Firm Performance
3.4 Core Competencies as the Base
for Competitive Advantage
Unit 4
4.1 BCG Matrix
4.2 7 S Framework-Structure,
System and People
4.3 Traditional Organizational
Structures
4.4 Creating Agile Organizations
Unit 5
5.1 Strategic Leadership
5.2 Organizational Culture and Its
Impact on Strategies
5.3 Establishment of Strategic
Control
5.4 Corporate Governance
Recommended Texts and Readings:
Prof Gautam is a Physics(Hons) from Fergusson College Pune & did his MBA from Institute of Management Development and Research Pune. He has over 25 years of corporate experience leading large teams and geographies in the area of Revenue Management, Key Accounts Management, Operations,& Strategic Implementation. He has been associated with Modi Xerox, Bennett Coleman and Company Limited (The Times of India Group),Media Trans Asia, Diligent Media Corporation(DNA Newspaper), HT Media limited(Hindustan Times, Hindi Hindustan & Mint). Gautam is currently Professor of Marketing and Strategy at Manav Rachna International Institute of Research and Studies. He teaches courses in the area of Management at the graduate level. His areas of expertise include Strategic Management, Selling Skills and Performance Management. Besides his academic duties he is involved in employability trainings and initiatives aimed at enhancing Industry Academia connect. His areas of interest includes value-based selling, customer orientation and thought self-leadership. He is passionate about outdoor activities including running and wild life safari.
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